There are certain times when you will look at marketing for films and you begin to wonder if there are more than three marketing executives in Hollywood. Be it the floating head poster or the guy slowly walking away from an explosion in an action movie’s trailer, the same gimmicks seem to be used over and over. One of these methods that has come into common use in recent years is the hand-drawn block letters used for every little indie-comedy that tends to be more quirky than good or funny (I’m looking at you Juno). In response to this growing trend, College Humor decided to make a fake trailer about it and you will be amazed as to how many films really do it nowadays. Hit the link for the video!
Eric Eisenberg
Amani
